January 18, 2008 By Social Marketing Journal

Viral Marketing Tip: Create Your Own Brandable Browser Toolbar

A viral marketing tool that isn’t mentioned to often is a browser toolbar. You’ve likely seen several browser toolbars on the market, and likely use a few. Some of the more popular toolbars include:

• Google Toolbar
• Yahoo Toolbar
• MSN Live Toolbar
• Alexa Toolbar
• Firefox Toolbar
• StumbleUpon Toolbar

These toolbars serve a useful purpose, particularly for the users of these various services. Why not create your own toolbar to the interests of your market?

You can create your own toolbar using a service called Conduit. Conduit allows you to create your own community toolbar and include customized features that are appropriate to your target market. It also tracks usage of the tool so that you can see how your users are using the toolbar. You can communicate directly with your toolbar community through the toolbar and it includes some other great features as well, such as:

• Customize search engine powered by Google
• Web radio
• RSS feed subscriptions
• Check your e-mail from the toolbar
• Privacy features that allow you to erase cookies and clear cache and history at the click of a button
• Install gadgets
• Plus, you can create your own gadgets to include in the toolbar

The Conduit toolbar creator is brandable so you can upload your company logo and name your toolbar with your company brand. It is also set for monetization so you can use it as a source of revenue. All in all, the Conduit toolbar creator is a good tool for viral marketing and has a lot of potential to take your business to the next level.

Read the full story here.