Conduit Rocks the Music Scene with Launch of Community Toolbars for Roadrunner Records
Fans feed addiction with real-time and all the time connection to music news, events and promotions from top artists
June 13, 2007 — Santa Monica, CA
Conduit, the leading platform for building online communities via community toolbars, today announced an exciting new addition to the rapidly expanding list of celebrity community toolbars for the digital entertainment industry. Roadrunner Records, an international record label that has experienced unprecedented success with multi-platinum artists Nickelback and Slipknot, Gold-certified Stone Sour and Killswitch Engage, and boasts a diverse rock and metal roster, is igniting fan following for their artists by offering community toolbars that deliver instant and constant access to content, commerce and community via the browser.
Roadrunner Records, home of bands such as Megadeth, The Cult, Dream Theater and Madina Lake , introduced Roadrunner Records community toolbars worldwide on their websites around the globe. Fans can stay connected in real time, all the time, with their favorite Roadrunner Records artists and their related MySpace and YouTube pages. They can also stay up to speed on all the live Roadrunner Records music events and tour dates, engage in fan chat, listen to the Roadrunner Records radio player, score advance notice on ticket and album specials, learn about free shows and more. U.S.-based fans of Roadrunner Records artists can download the Roadrunner Records toolbar within the IN THE PIT section of the U.S. website.
"We wanted to offer an engaging Web 2.0 tool that fans could use to interact with our sites and enrich their overall rock and metal web experience -- and Conduit was it," said Menno Kappe, coordinator, International Sites, Roadrunner Records. "Our toolbars give visitors a rich, raw rock and metal experience, helping fuel their entertainment needs, while building a global rock and metal community that further promotes our label and progressive attitude."
"Conduit community toolbars are exploding on to the digital entertainment scene as the ultimate in fan engagement and loyalty," said Ronen Shilo, CEO of Conduit. "Entertainment sites are discovering that community toolbars are a great way to breakthrough the noise and connect real-time with fans. We are thrilled to be the platform of choice for Roadrunner Records in their endeavors to connect musicians and fans persistently via the browser."
In addition to Roadrunner Records, other leading entertainment sites, major recording artists and popular fan sites have launched community toolbars, powered by Conduit, to drive deeper fan engagement. Fans of Green Day, John Mayer, Paul McCartney, The Cure and more, have all created Conduit community toolbars. For a full listing of all the music sites that have a community toolbar visit: http://www.conduit.com/Publishers/ToolbarGallery.aspx.
To create a community toolbar for your website visit: http://www.conduit.com/Wizard .
About Conduit
Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest web communities. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA . For more information about Conduit, visit www.conduit.com or email info@conduit.com.
Press Contact
Lisa Dilg
PerkettPR for Conduit
313.399.0892
conduit@perkettpr.com